WILD & BLOOMING FARM
Wild & Blooming Farm is proof that you don’t need a huge, complex website to make a big impact. When I first connected with this client, their goal was simple but powerful: create a space online that reflected the beauty of their flowers and made it easy for customers to buy them. We decided to keep the site hosted on Square, which made sense for their existing sales system and allowed us to focus on design, messaging, and flow.
YES, THIS SITE MIGHT BE SMALL BUT IT IS MIGHTY.
Even though the site is much smaller than some of my other projects, it’s still a powerhouse when it comes to effectiveness. The layout is clean and intuitive, making it effortless for visitors to browse offerings, learn about the farm, and place orders. We incorporated warm, earthy tones and imagery that highlights the natural beauty of locally grown blooms, so that every page feels like stepping into the flower fields themselves.
ONE OF THE THINGS I LOVE ABOUT THIS PROJECT WAS THAT IT REVEALS HOW STRATEGIC SIMPLICITY CAN BE.
Instead of overwhelming the visitor with too many pages or features, we kept the navigation lean and the calls-to-action clear. The result? A site that converts — and converts well — because it guides the customer exactly where they need to go without distractions.
Wild & Blooming Farm now has an online home that matches their real-life charm: inviting, authentic, and blooming with possibilities. It’s a perfect example of how thoughtful design paired with the right platform can be a game-changer for a small business.